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Why is Knobby changing the subscription program?Updated 22 days ago

We wanted to build something bigger than a standard underwear subscription.

The new Undie Club focuses on:

  • Exclusivity
  • Surprise
  • Collectability
  • Community
  • Member-only experiences

Over the years, the Undie Club became one of the most-loved parts of Knobby. These changes help us turn it into something even more rewarding for long-term members.

We’re creating a subscription experience that feels exciting every single month,  not just another recurring order.

Also See: What is changing with the Undie Club? • What does “member-exclusive designs” mean?

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