Why is Knobby changing the subscription program?Updated 22 days ago
We wanted to build something bigger than a standard underwear subscription.
The new Undie Club focuses on:
- Exclusivity
- Surprise
- Collectability
- Community
- Member-only experiences
Over the years, the Undie Club became one of the most-loved parts of Knobby. These changes help us turn it into something even more rewarding for long-term members.
We’re creating a subscription experience that feels exciting every single month, not just another recurring order.
Also See: What is changing with the Undie Club? • What does “member-exclusive designs” mean?